Investigating Expectancy Norms of English-Chinese Translation of Children’s Literature in China

The past decades have seen a growing trend both in the quantity and quality of translation children’s literature (TCL). There been number publications focusing on TCL. However, few studies investigated TCL from perspective norm theory, prior research has primarily concentrated implied reader while ignoring actual readers. This study aimed to investigate expectancy norms real readers English-Chinese(E-C) TCL, Chinese children (12 below) adult (19 above) determine whether there are any differences between them. A list 17 items was obtained according results semi-structured interviews questionnaires conducted by Bijani et al. (2014) Khoshsaligheh (2020). An online questionnaire among 679 participants gain insights into their attitudes towards E-C Key findings show that highest-rated adults differ, as does priority top six expected features, suggesting diverse preferences. 3 highest ranked features current clarification ambiguous content, plot translations, immersing themselves story, most important for vivid illustrations, story. Children tend place greater emphasis educational values translated text, prioritise enjoying reading experience. These implications stakeholders such publishers, translators, educators who involved production dissemination China. Keywords: norms; literature; reception theory; readership